Photo by Annie Spratt on Unsplash
Who is GenerationZ?
GenerationZ consists of those born in 1995 or later. As per a 2017 media research report, the GenerationZ is 26% of the total audience overall and the Millennials are now trailing behind at 22% of the total audience.
Just so it’s clear:
A “Millennial” is a person reaching young adulthood around the year 2000.
Generation Z also known as Post-Millennials is the demographic cohort following the Millennials.
Here is a graph from that report –
Source – THE NIELSEN TOTAL AUDIENCE REPORT: Q1 2017
A few weeks back when I went for one of my long morning walks, I was passing by a bunch of kids in the joggers’ park. Kids who were in the age spectrum of 7-9 year old. One of those kids were having a cell phone, which looked like a good 10000 bucks phone to me, was talking to someone. I didn’t mean eavesdropping. But I could hear that small boy asking her girlfriend, “Hey baby, where are you? I’ve been waiting for you for half an hour, are you coming or should I go with my boys for a ride.”
My reaction to this was, “WTF” in my mind. I was standing there for a while before I could continue my walk.